Sponsorship Opportunities

Please contact the BMM Team to discuss all the below mentioned sponsorship opportunities, including Team participation in the Relays.

Viraf M. Sutaria – Email: virafsutaria@gmail.com Mobile: +91 98455 46880

Anil Danti – Email: anildanti@gmail.com Mobile: +91 99809 58600

BENGALURU MIDNIGHT MARATHON (BMM) SPONSORSHIPS

It is proposed that all Sponsors bring both cash and ‘in kind’ donations to the table. The sponsors get rights for visibility in all the communication and media. Specific needs of sponsors regarding charity and advertisements can be worked with sponsoring partners, to tailor an acceptable deal.

Entitlements for Major Sponsorship Partners

  • Naming of event against sponsor as “XYZ event” and the Trophy as the “XYZ event trophy”
  • Branding in email, SMS, WhatsApp campaigns across running communities, corporates, clubs
  • Branding across print, radio & outdoor media
  • Branding at venue, staging area, route medians where thousands will run and gather on Race Day
  • Branding in social media, digital marketing campaigns
  • Repeat PA Announcements of company’s sponsorship on Race Day
  • Branding on the certificates to all the runners and winners
  • Branding on all the Bibs of all the runners. Flags, start/finish tapes
  • Marquee site allocation (for an info stall or team retreat) at Venue
  • Exclusive cheer zone
  • Website branding and linkage to sponsor website
  • Free race coupons across all races for individual and relay events
  • Exclusive participation at the launch Press Conference
  • Opportunity to include print collateral or branded gifts in the race pack
  • Company Official/Ambassador helps to start the event. Opportunity to speak/present an award at the Awards Ceremony
  • Leverage BMM to highlight company CSR initiatives. Run for a cause…
  • Branding and participation at pre and post-Race Day events
    • Pet-a-thon
    • CXO Power Mile
    • Pasta Party
    • Thank you party

Other branding and visibility ideas can be discussed with Major Sponsors specifically if required.

Major and Race Event Sponsorships

Title Sponsor

Brand integrated with Bengaluru Midnight Marathon (BMM) logo across all collaterals, media, campaigns, events, digital marketing and on-site branding. VIP Lounge. Training programs.

Associate Sponsor

Brand attached to the BMM logo, as ‘Powered by…’ across all collaterals, media, campaigns, events, digital marketing and on-site branding. Training programs.

Wissen 5K IT City Fun Run Sponsor (Closed/Not Available)

The 5K IT City Fun Run is the flagship event of BMM. It is the event that has the maximum participation with thousands turning up for it.  This is an event for people who aren’t professional or serious long distance runners and yet they love running and want to participate in a smaller 5 km stretch along with friends, families and pets. At BMM, the 5K is run as single loop.

Wissen Fast 5K Run (Timed) Sponsor (Closed/Not Available)

Among road running events, the 5K distance is mostly popular with novice or infrequent runners or joggers, as it is comparatively easier to complete the distance without endurance training. This also makes the distance suitable for people looking to improve or maintain their general physical fitness, rather than develop long-distance running abilities. Like all physical activity, regular 5K runs can improve cardiovascular function and reduce body fat, as well as having mental health benefits.

Akamai Open 10K Run Sponsor (Closed/Not Available)

The 10K Run is the T20 Cricket of Marathons across the world. Immensely popular, this event has taken the world by storm. This is an event for people who aren’t professional, but are serious long distance runners and yet to come to terms with a full Marathon. As one of the shortest common road distances, many 10K races attract high levels of public participation. At BMM, the Race route is of 5 km loop. Hence the 10K is run over 2 loops.

AGRIPLAST Half Marathon (Closed/Not Available)

Half Marathon is a road running event of 21.0975 km. (13 miles 192.5 yards)—half the distance of a marathon. It is common for a half marathon event to be held concurrently with a marathon or a 5K race, using almost the same course with a late start, an early finish or shortcuts. A half marathon world record is officially recognised by the International Association of Athletics FederationsParticipation in half marathons has grown steadily since 2003, partly because it is a challenging distance, but does not require the same level of training that a marathon does. At BMM, the Race route is made up of 4 loops, each of distance 5.274 km.

Full Marathon Sponsor

The Marathon is a long-distance foot race with a distance of 42.195 kilometres (26 miles 385 yards), usually run as a road race, but the distance can be covered on trail routes. The marathon can be completed by running or with a run/walk strategy. Annually, more than 800 marathons are organized worldwide. Some of these belong to the Association of International Marathons and Distance Races (AIMS) which has grown since its foundation in 1982 to embrace over 300 member events in 83 countries and territories, Bengaluru Midnight Marathon being one of them. At BMM, the Race route is made up of 8 loops, each of distance 5.274 km.

AIRBUS Corporate Challenge Relay (closed/not available)

The Corporate Relay is an innovative and special event created as part of the Bengaluru Midnight Marathon. The Relay gives corporate entities an opportunity to participate as a team of four to complete a Half Marathon. As the Name suggests, it is a relay. The teams of four people have to complete the half marathon by dividing the distance between four people. This is by far the most exciting amateur race of the evening.

PRIME VP #FittestStartupChallenge Relay (Closed/Not Available)

The #FittestStartupChallenge Relay is an innovative and special event created as part of the Bengaluru Midnight Marathon. A team of 4 runners have to complete a circuit of 20 km. by running 5 km. each. The event is open for participation to all startups, with a base in Bengaluru or India. This event is not open to individuals/team of individuals.

Community Relay Sponsor

The Community Relay is another exciting and involved team event created to involve communities of all age groups, in and around Whitefield area in running. The relay gives Community entities an opportunity to be part of the fun, frolic and encourages competition at the Bengaluru Midnight Marathon. As the name suggests, it is a relay, run by a team of five people in various age groups to run a distance of 500m. each. A community may enter upto 4 teams.

Partner Sponsors

Partners either bring cash to the table or a service. Ideally there should be a cash component involved even though they offer a free product/service.

Entitlements: Branding across print & outdoor media and at venue branding. Branding in poster campaigns, at corporate campuses and ground activation. Social media and digital marketing opportunities.

Examples of Partners would be:

Smoor Hospitality Partner (Closed/Not Available)

Typically, a Star Hotel and they provide ‘in kind’ Banqueting space, food, and stay for Athletes/Dignitaries. They host the Press Conference, pre-race Pasta Party, and Post Race Thank you Party.

Lead Car Partner

In front of the Marathon, Half Marathon and 10k Run, there is always a Lead car. This car can be sponsored by a car manufacturer/distributor. The Car becomes the Lead car and is branded with the Manufacturer’s message. A prime display space is also provided at the venue.

Sakra Healthcare Partner (Closed/Not Available)

Considering the grueling Marathon and other races, critical Medical facilities are required at the venue, and on the race route. We need 4-5 Ambulances with trained Nurses, Doctors and emergency care equipment on route and a medical tent with beds, trained Nurses and Doctors at the venue. This is a service and typically comes with a cash component.

Banking Partner

Banking Partner typically facilitates the financial transactions involved, For example a separate account for the event, Online Credit Card payment gateway, etc.

Timing Partner

The timing partner should typically be a watch manufacturer. They provide us with big clocks for timing of the race. Typically, four of them. Two on lead vehicles of the race and two at the venue. This service though not necessary, does add spice to the event.

Energy Partner

Typically, a product sponsor. They provided the runners with free beverages. These products should not in any way be adverse to health.

Kinley Hydration Partner (Closed/Not Available)

Water is essential to a race and large quantities are consumed. We have to provide water to all participants on Race day and other events.

Fitpage Race Technology Partner (Closed/Not Available)

Technology partner can provide, registration facilitation services, Call Center services and cover the cost of the RFID based timing chips used by marathoners and half marathoners.

Radio Mirchi Entertainment Partner (Closed/Not Available)

Each year, we have a Rock Band/Musical Performance at the event. We also showcase traditional Karnataka performances, dholaks etc. on the route. The Entertainment partner will be expected to fit the bill of the show and performers.

Apparel Partner

Apparel partner is expected to provide us with t-shirts for all the Runners, officials, and volunteers at the race. Typically, this will be around 7,500 people. They can sell official merchandise through their outlets. They are also expected to pay for the association.

Lighting Partner

Since the races are being held during the hours of the night, we will be using extensive lighting. A lighting partner would be expected to foot the bill for the lighting.

Shoes

Since the race is a running race this is a great opportunity for sports shoes makers to associate with the event and gain mileage. Typically, the outlets of these stores help promote the race.

Team Participation for the Relay Events

Corporate Relay Challenge Team Participation

Corporates/NGO’s/Clubs register a team of 4 individual runners. This event provides an amazing opportunity for these entities to contribute to Corporate Social Responsibilities, align with their employee retention programmes and provide brand building initiatives.

How Many: Max. of 4 Teams per Corporate/entity.

Registration Amount:
Gold Package – Rs. 40,000/- per team

Platinum Package – Rs. 1,00,000/- per team (includes 50 free individual race registrations)

Entitlements: Team gets to participate in a Special Race, which is both competitive and fun in nature, gets branding on Race day and exclusive space to put up promotional material

PRIME VP #FittestStartupChallenge Team Participation

Startup companies can register a team of 4 individual runners. This event too, provides an amazing opportunity for these entities to contribute to align with their employee retention programmes and provide brand building initiatives.

How Many: Max. of 4 Teams per Startup

Registration Amount: Rs. 25,000/- per team

Entitlements: Team gets to participate in a Special Race, which is both competitive and fun in nature, gets branding on Race Day and exclusive space to put up promotional material

Community Relay Team Participation

The Community Relay gives an opportunity to the communities to participate as a group. It brings communities together and creates a great event for bonding and building teamwork for all ages. Communities cheer their own teams and make the evening a fun event, replete with food, music and running.

How Many: Max. of 4 Teams of 5 runners in each age group per community.

Registration Amount: Rs. 2,500/- per team

Pre and Post Race Events Sponsorship

CXO Power Mile Sponsorship

A Special pre-race day event set up especially for CEO’s/CXOs of large IT and other companies. Last few years, more than 150 of them have participated in this event. It starts with light entertainment, continued by a 1 Mile walk/run and followed by cocktails and lunch. It’s a great opportunity for targeting corporate entities CEO’s/CXOs for sponsorships and participation. Also a great PR Opportunity.

Entitlements: Brand integrated event, branding at venue/route plus access to HNI

Pre-race Pasta Party Sponsorship

Traditional pasta party/carbohydrate loading party traditionally held for athletes but are now a social affair attended primarily by international athletes, Media, Sponsors, Page 3 people and officials.

Entitlements: Branding and press release on same. Plus branding across print & outdoor media and at venue branding. Branding in poster campaign at corporate campuses and ground activation.

Pet-a-thon Sponsorship

When there is so much excitement and running, why should our pets be left behind. The Pet-a-thon is conducted as a run up to the Marathon. Games are conducted for the pets and lots of goodies and prizes to be won in various events

Post-race Awards and Thank you Party Sponsorship

A party to celebrate the marathon task of conducting a Marathon. It is primarily a social affair attended by international athletes, Media, Sponsors, Page 3 people and officials and volunteers.

Entitlements: Branding at venue & invitation etc.

Additional Revenue Streams

Art Auction

As an additional revenue stream, we can rope in artists to donate some of their paintings for auction at any of the pre or post-race events. Hotel provides free hospitality and we charge people attending a fixed sum per couple.

Coffee Table Book Sponsorship

Printing of Coffee table book with the branding of the sponsor. The book will basically capture all the action of the Marathon through photographs.

Entitlements: Branding in book, venue and Press Release. Distribution to over 500 Corporates

Participation (Employees of Corporate Entities)

Bulk Corporate participation has always been a key part of the number of people participating in the event. Decisions taken at top level management can ensure large participation. Great HR initiative for employee motivation and empowerment.

Contact us for Bulk registration discounts for any individual races or relays.

Booths during Race Day

There are 12,000+ people visiting the race venue on Race Day. Most of these people are upwardly mobile IT and business professionals of Bengaluru. This provides a great opportunity for any company to showcase their products or services and get mileage out of setting up booths at the main race venue.

Banners

There are 12,000+ people visiting the race venue. Most of these people are upwardly mobile IT and business professionals of Bengaluru. This provides a great opportunity for any company to showcase their products or services and get mileage out of it. These are the banners along the race route and at venue.

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